Єврослова" в мовній картині світу українця ХХІ століття (за матеріалами асоціативного експерименту)
Видавництво:
Київський університет
Рік:
2019
Сторінок:
С. 17-25
Тип документу:
Стаття
Головний документ:
Мовні і концептуальні картини світу: наукове видання / Київ. нац. ун-т ім. Т. Шевченка ; відп. ред. А.Д. Бєлова ; редкол.: Ш.Т. Апрідонідзе, Р. Бальсис, А.І. Бєльський [та ін.]. Вип. 66. - Київ: Київський університет, 2019
Анотація:
У статті досліджено особливості сприйняття нових слів із компонентом "євро" студентами-філологами. Вільний асоціативний експеримент дозволив виявити тенденції розуміння елементів "євромови" респондентами.
The ongoing process of European integration in Ukraine determines the significance of the topic of research. The article deals with a phenomenon of a contemporary Ukrainian language known as "European speak" ("Eurospeak", originally "Euromova"), which involves the use of compound words with a prefix "euro". Such words, mentioned in the article, are the result of the verbalization of the concept EUROPE. The process of creating these neologisms began in the 90s of the last century since Ukraine gained independence, and continues to this day. For instance, we are talking about such a popular phenomenon as "Eurorepair", which means "high quality, new, better; repair like in Europe". Researchers indicate that the component "euro" has become a significant "sticker" meaning all (Western) European. It can be any household goods, stores, catering, etc. However, in spite of the strong desire to "be like in Western Europe", the quality is not always adequate, and therefore, the researchers draw attention to double standards, partiality and selectivity in &the use of similar nominations, which is inherent in the countries of Eastern Europe in general. That is why such words can sound with a certain irony and sarcasm, suggesting the exact opposite. Consequently, Euro-2012 and Euromaidan (2013-2014) beca&me a powerful impulse for the creation and use of Eurospeak, when the media recorded a whole series of innovations with the use of the component "Euro". Thus, there was a transition in the functioning of these "eurowords" from a purely household spok&en sphere to a higher level - to civil and socio-political realities. These particular words mentioned in the article reflect some of the key phenomena of that time. For example, "Europiano" is a piano, which was found at Euromaidan and which people& played throughout the events of Euromaidan and Revolution of Dignity. In the media, such compound words perform a different stylistic function, depending on the author"s plan and have different emotional connotations: from
negative-offensive to sub&lime-patriotic. The study is designed to provide an interpretation how young Ukrainians perceive particular elements of the "Eurospeak" nowadays. For this purpose, amongst the students of philology, a Free Associative Experiment was conducted, during& which respondents were asked to bring associations on selected "Eurowords". The results of the survey have confirmed the "European choice" officially declared by Ukraine. There is reason to believe that modern Ukrainians definitely see their future &in Europe, but in Europe, which begins in renewed, up-to-date, European capital of Ukraine - in "EuroKyiv". Perspectives for further research we see in two aspects. Firstly, in the investigation of upcoming neologisms with the component "euro" which &will demonstrate common tendencies in the perception of Europe from the Ukrainian side. Secondly, in the diachronic research of the history of Europe conceptualization in Ukraine.
