У статті розглянуто інтертекстуальність як одну з основних характеристик сучасного медійного тексту мистецької тематики в аспекті реалізації функцій інформування та впливу в жанрі рецензії, зорієнтованої на реципієнта різного рівня підготовки.
The article deals with intertextuality as one of the main characteristics of contemporary media text on art theme. It was determined that among the texts in which the media has a specific dialogic expression there are reviews on secondary source information and the existence of different destinations: the reader, the authors of reviewed intellectual product, professionally trained recipients and others. By its nature review texts are intertextual, i.e. those in which different texts, cultural codes, discourses are intertwined. 12 review texts of modern Ukrainian full-length movies " The Brothers. The Last Confession" (2013); "The Unbreakable" (2015); "The Guide" (2014) were analyzed. They are published in media in such sections as Culture, Art, Reviews, Blogs and others. Those intertexts were analyzed which the author uses to inform and influence the recipient, touching upon the importance of cultural background knowledge or memory, or those that determine interest, and thus stimulate cognitive activity of& a reader. Three groups in media intertext movie reviews were analyzed: 1) intertexts related to literary, media or scientific texts; 2) intertexts related to the field of cinema: other movies, directors and actors personalities, movie development di&rections, etc.; 3) intertext quotes from books and other media texts, songs, literary works, statements of famous people, etc. It was cleared out that all works of art in the media text of relevant topics are important and can be intertexts to each o&ther. The study gives reason to believe that a media review of art topics is multi-layer/multi-dimensional text in which intertextuality serves as an architectonic as well as cognitive element and mean of influencing the recipient, and creates dialog&ism of modern media text.
В статье рассмотрена интертекстуальность как одна из основных характеристик современного медийного текста об искусстве в аспекте реализации функций информирования и влияния в жанре рецензии, предназначенной для реципиента р&азного уровня подготовки.
