Досліджено зміст професійно-психологічної компетентності спеціалістів легкої промисловості, формування якої виступає важливим педагогічним завданням навчальної підготовки майбутніх фахівців виробничої сфери. Товарна привабливість продукції легкої промисловості визначається не стільки її об"єктивними властивостями, скільки суб"єктивними, психологічними потребами споживача. Тому навчальна підготовка спеціалістів легкої промисловості має сприяти формуванню їхньої професійно-психологічної грамотності як важливої складової частини загальної фахової компетентності.
The present study analyzes the content of professional pedagogical competence in specialists of fashion industry, formation of which becomes an important pedagogical task for educational training of future experts in the sphere of production. The marketable effectiveness of fashion industry products is determined not only by their objective properties but also by subjective psychological needs of a consumer. That is why the educational training of future fashion industry experts should contribute to formation of their professional-psychological literacy as an important component of general professional competence. It has been proved that basic education in an educational institution only &creates the basis for further selfimprovement of professional competence, and also it should form a person"s internal, psychological need for constant replenishment of knowledge and skills, orienting it to continuous education and self-education. For&mation of professional-psychological competence is an important direction of training of specialists and the components of this training is the formation of theoretical knowledge and practical skills in applied branches of social psychology, advertis&ing, computer science. It has been shown that educational activity of teachers of Lviv college College of Fashion Industry of Kyiv National University of Technology and Design is oriented on the formation in students not only understanding the specif&ics of production, but also the awareness of the specifics of consumption, the psychology of users of products that they, as future specialists, will have to produce. In the process of teaching special disciplines, college teachers are keen to highli&ght their content, taking into account the tasks of forming professional psychological literacy of future specialists.
