Проаналізовано різні підходи до класифікації ціннісних орієнтацій особистості та приділено особливу увагу визначенню поняття професійних ціннісних орієнтацій. Виокремлено чинники, що впливають на формування професійних ціннісних орієнтацій студентської молоді під час навчання у закладах вищої освіти. Визначено роль професійно-педагогічної культури викладача вищої школи у формуванні професійних ціннісних орієнтацій студентів.
In the article the different going is analysed near classification of the valued orientations of personality and the special attention to forming of the professional valued orientations of student young people is spared during educating in establishments of higher education. The factors of influence on forming of the valued orientations of students are distinguished in an university environment. The professional valued orientations make base description of personality of professional, basic maintenance of that are the system of attitude toward the values of profession and willingness to be realized in professional activity. Pedagogical terms the professional valued orientations are optimally formed in that are studied: organization and stimulation of reflection activity of students for an orientation on those or other valu&es, development and introduction of the special course of knowledge, that informs of the system of values, use of dialogue technologies in the process of work on forming of the valued orientations. The role of professionally-pedagogical culture of te&acher of higher school is certain in forming of the professional valued orientations of students. The Professionally-pedagogical culture of teacher is examined as difficult system education, that contains components representing different parties of &personality of teacher. Their pedagogical interpretation is Given. The components of model of professionally-pedagogical culture are analysed: аксиологический, technological, heuristic and personality. One of main tasks of establishments of higher ed&ucation is certain: formation of pedagogical collective capable maximally positively to influence on the process of forming of the professional valued orientations of student young people. A leading role is taken the teachers of higher school in form&ing of the valued world of student.