У статті розглянуто вербалізацію світоглядних міфів в політичних текстах. Схарактеризовано світоглядні штампи, представлені у програмах політичних партій.
In the article the verbalization of ideological myths in the political texts is investigated.
The author indicates that clich?d language as a means of positive connotation is productive for political communication.
It is determined that ideological cliches are especially dangerous for political texts, where they have, according to their authors, to form the ideological myths, including the development and amplification of political myths.
A definition of ideological clich"s is also proposed in the article - often repetitive, artificially created expression, that is formed by samples, existing and active in language, expresses / displays / generates pseudohuman value orientations and projects them to the society, creating distorted, deformed model of social consciousness.
Author analyzes ideological clich? forms with the components European, vaccinate, renascence, renewal, purification, decent, transparent, rapid, genuine, attractive, presented in the programs of political parties.
It is also founded that unoriginal, uncreative usage of language tools of verbalization of world outlook conc&epts negatively effects on political communication, on the implementation of the main aim of the politicians - to gain and retain the power, on the formation of new ideological orientation of human and society.
В статье рассмотрено вербализацию миро&воззренческих мифов в политическом тексте. Охарактеризировано мировоззренческие штампы, представленные в программах политических партий.
