У статті зроблено спробу комплексного аналізу вербальних та невербальних засобів впливу на аудиторію в жанрі інтерв"ю на релігійну тематику.
An attempt of making a complex analysis of verbal and nonverbal means of auditory" influence in a media text onthe religious topic is represented in the article. The author proves that the complex system of these communicative means is the determinative factor in the communication mechanism construction. It is stressed that any kind of the communicative process is double-sided, that"s why the principle of apperception is the most important cognitive means in these terms.
The religious topic in the Ukrainian literary language media style is described in two main aspects. Firstly, the author defines such type ofmedia texts as publications on various religious topics in the secular resources. Another type of such texts is connected with articles and different programmes in religious media issues.
The author takes into consideration the second defined text typeand gives thorough analysis of its verbal and non-verbal communication means. They are proved to be dependent on the sender"s and the recipient"s peculiarities as well. It is also marked with the topic and other communicational circumstances as socia&l, cultural and political background, in the author"s point of view.
The syntactic and lexical means are considered to be the main verbal means of ascertaining the communicative relationships. Non-verbal means are defined in the context of the relig&ious sphere. That"s why they are not very frequent. They are researched to consist of visual programme means and the speaker"s expressive means as well.
The author proves the interdependence between the verbal and non-verbal means on the certain exa&mples from the interview with the Patriarch Filaret.
В статье сделано попытку комплексного анализа вербальных и невербальных средств влияния на аудиторию в жанре интервью на религиозную тематику.
