Розкрито сутність поняття конкурентоспроможність підприємства. Охарактеризовані ендогенні та екзогенні причини низького рівня конкурентоспроможності вітчизняних підприємств. Сформульовані рекомендації щодо розв"язання цієї проблеми в Україні.
Раскрыта сущность понятия конкурентоспособность предприятия. Охарактеризованы эндогенные и экзогенные причины низкого уровня конкурентоспособности отечественных предприятий. Сформулированы рекомендации по решению этой проблемы в Украине.
The paper exposes key aspects of company"s competitiveness. An absence of competitive enterprises in Ukraine is proved. Internal reasons of low level of their competitiveness caused by activity of Ukrainian companies are characterized. External reasons of low level of Ukrainiancompanies" competitiveness which are caused by special issues of their macroeconomic and microeconomic environment are exposed. the role of competition in ensuring of competitiveness of Ukrainian companies is shown. The author argues that under the absence of efficient competitive environment and formation of civilized market relations Ukrainian enterprizes do not use established ways of reaching competitive advantages. The paper proves that such reasons determine a necessity of improvement of curre&nt mechanisms and methods of solving this problem or searching new ones. Recommendations towards increase of competitiveness of companies in Ukraine are suggested. Among them are increase of quality of government institutions, development of competit&ion institute, implementation of "efficient competitor" strategy, debureaucratization of economy; reduction of market entry and exit barriers; improvement of the system of providing benefits and state aid for a companies, etc.
